3 Trends That Will Induce Growth of eCommerce & Web Store Developers In 2018
With 2018 well underway, the eCommerce retailers are undertaking new initiatives to drive more conversions and keep consumers engaged by delivering highly interactive digital experiences. The online retail sector is booming with 23 percent of year-over-year growth and over half the Americans believe that they will shop online in the coming year.
In 2016, the global eCommerce sales amounted to $1.86 trillion, and the revenues are further projected to increase to $4.48 trillion in 2021. It is safe to say that the eCommerce industry will boom in 2018 and beyond. Having discovered that, let’s take a look at some of the top eCommerce trends that will transform retail businesses and propel demand for eCommerce web developers next year.
1. A focus on enhancing mobile experiences:
In 2018, mobile devices will become the biggest players in e-retail shopping. As per the estimates, 50 percent of eCommerce sales will result from mobiles and tablets in the coming year. Also, mobile commerce (m-commerce) will also increase the overall eCommerce revenue as more people will ditch their desktops and laptops to shop from mobile devices irrespective of the time and place they are at.
2. Taking omnichannel integration to the next level:
Last year, many retailers invested in facilitating omnichannel commerce to ensure their services are in place to deliver right consumer experience. Consumers use different devices and platforms for shopping, implementing omnichannel integration a necessity. As a result, retailers need to build a presence on various channels and integrate them with each other to enable omnichannel experience.
Those retailers who are yet to implement omnichannel integration intend to adopt and introduce ship-from-store, ship-to-store, buy-online-pick-up-in-store (BOPIS) and a range of other cross-channel programs to ensure the delivery of an omnichannel shopping experience.
3. Pushing content marketing to social channels:
Product content including videos and images have been the hottest trend among retailers until now. In 2018, this trend will be driven further with the help of high quality, differentiated content that enables more natural product discovery and consumer interaction through social channels. Many eCommerce merchants are already advertising on social media platforms like Pinterest and Instagram. In the coming year, several other merchants will pursue social avenues to promote their business while increasing the paid social media budgets and activities.
To sum it up, the emerging trends and proliferating revenues in eCommerce will not only empower merchants to digitize their business and enable personalization but also create significant demand and opportunities for individuals looking to venture into eCommerce development. Currently, a majority of global and local retailers prefer Magento for building their online presence. Magento, being a robust eCommerce store development platform, boasts of all the features and functionalities any significant to the small retailer would require to put up an aesthetically appealing and user-friendly web store.
Rishabh Software has helped several retail merchants power their digital presence through Magento web development. If building eCommerce stores and assisting retailers to achieve success in the online world is what you aspire to do, our team of experts at RISE (Rishabh Integrated Skill Enhancement Center) can help you make your dream come true. Call [756 – 786 – 6277 or 898 – 036 – 6266] our Magento experts to know how you can kick-start your career and be a part of the evolving eCommerce community. (http://www.learnatrise.in/course/enterprise-php-developer-e-commerce-specialization-php-e-commerce-magento/)