The COVID-19 pandemic has massively accelerated the growth of e-commerce. Despite 2020 was a challenging year for retail, the worldwide retail eCommerce sales grew 27.6%. And Statista reports that by 2022, e-retail revenues will reach $6.54 trillion. Every day more and more businesses are moving to online stores while entrepreneurs are beginning their journey through e-commerce ventures.
The evolution of eCommerce has drastically changed the consumers’ shopping habits and with this comes a shift in trends.
As a newbie, if you are considering a career in eCommerce and if it is worth then do explore what the trends in ecommerce for 2021 and beyond are. The list of top trends will help you put things in perspective,
Augmented Reality as a Gamechanger
AR technology can disrupt customer journey by offering a much richer buying experience. The disability to see the product first-hand is one of the main concerns in online shopping. The experience can help bridge this gap and better visualize the products online shoppers intend to buy. It further enables shoppers to assess and explore products as they would do during the in-person shopping experience.
Explosion of Social Commerce
Social commerce uses networking sites such as Twitter, Facebook, LinkedIn, and Facebook to promote and sell products & services. This is yet another effective new trend in eCommerce that you cannot afford to miss out on to get higher benefits from the eCommerce store. Consumers tend to spend more time on different types of social media platforms. The rapidly increasing intensity of online ads on social media makes consumers aware of brands and their respective links to buy desired products/services conveniently. For instance, eCommerce businesses can make Instagram influencers their brand advocates to increase the chances of getting recognition from the target audience.
Mobile Shopping will Continue to Rise
73% of the total e-commerce will be made via mobile devices. The number of mobile device users has increased immensely during the last few years. No business can today ignore mobile optimization for e-commerce stores due to the increasing dominance of mobiles worldwide. Make sure that the website and eCommerce store is optimized for mobile use. This makes e-commerce simpler and more accessible to a wide range of audiences.
Conversational Chatbots
Brands such as Dominos, Starbucks, H&M, Duolingo and many others are already leveraging chatbots to benefit their business. Chatbots are quite helpful as it provides consumers with 24/7 customer service. It automates human to human interactions. AI-based chatbots enable companies to provide efficient and convenient customer support. So, chatbots and other AI tools will emerge as it offers more personalized and engaging customer experience.
Bottom Line
The above are the top emerging eCommerce trends that will continue to dominate in 2021. Suppose these trends excite you and we hope they motivate you to pursue a career as an eCommerce developer. In that case, our Ecommerce training course is designed just for you. We help you remain aware of the latest industry trends and stay ahead of the competition.
Reference link: https://www.emarketer.com/content/worldwide-ecommerce-will-approach-5-trillion-this-year