Key Features Of An Ecommerce Website In 2020

Best features for E-commerce website

Essential Ecommerce Website Functionalities

An E-Commerce website helps redefine the geographical reach for businesses considerably amid competition in the global market, where all types of products are accessible to your customers anywhere anytime.
And when it comes to creating eCommerce websites, certain aspects need to be taken care of include design, functionality, and features. However, you might be wondering what the significant features that you must focus upon amid the abundance of features.

Let’s explore the list of top 10 must-have factors to build an irresistible e-commerce website:

1. User-friendly Design

When making a website, it is recommended to keep website design user-friendly and elegant. Seventy-six percent of consumers say website design is one of the most crucial factors that means the website should make it easy for customers to find what they want to complete their purchase swiftly.

2. Mobile-Friendly Website

The proliferation in the usage of mobile phones has a significant impact on the growth of e-commerce. While creating an eCommerce store, you must ensure to optimize your site for mobile phones, tablets, and more to drive more traffic to your website by using responsive design.

3. High-Quality Images and Videos

Product imagery plays a vital role in online shopping. Shoppers want to see multiple angles to know what your products look like and how it would be useful to them. Usually, the images that don’t load or take a long time to load will result in the customer’s drop-off rate. The high-resolution images, optimized for page load, provides a fantastic experience to website visitors.

4. Search Bar

You simply cannot escape this feature. A search bar on your website helps your site visitors to find the item they are looking for. It improves user experience exponentially.

5. Enhanced Shopping Cart

The shopping cart is one of the most integral parts of any online store. It is where the products are stored by the customers to proceed with the checkout process. A flexible cart enabling guest, as well as a registered user checkout option, improves customer conversion.

6. Advanced Payment Options

To develop a fully functional website, you need to have options in place that proves appealing to all your customers. Having multiple advanced payment options such as Google Pay, Apple pay, Pay Pal, and more integrated to the website promises an intuitive checkout process.

7. Top-Notch Security

With the growth of e-commerce, online transactions have witnessed a significant rise. Security is one of the most vital features when it comes to online purchases to make sure that the customer’s information is protected. You can consider implementing SSL certificate, two-factor authentication, a firewall, and more to build customer trust in the brand.

8. Reviews

Most of the shoppers read reviews from people like them before buying a product. There are many advantages to providing user-generated reviews. It helps you build the credibility of your website by enabling your potential consumers to check your brand’s reliability.

9. Live Chat

One of the disadvantages of online shopping is the inability to see or touch the product physically and interact with the sales team. However, having a live chat feature help visitors by facilitating instant communication with a sales representative.

10. Social Media Integration

In the digital world, social media has become an integral part of success for any business. Social media enables an opportunity to connect with buyers on an emotional level to create brand trust and advocacy. As more and more people are adopting social media, businesses need to leverage social media channels by integrating it with the eCommerce websites and serve their customers better.

To conclude, an eCommerce developer must consider the listed top ten features for developing an e-commerce website to enhance the customer experience. However, if you’re a newbie and wish to build a career in website development, you can take up the E-commerce training course to gain hands-on training on the entire E-commerce Framework.

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